Protein-led choices
Species and recipes for consumers who place fish at the centre of the meal.

Discover Diplomats seafood and lifestyle products made for distributors and enjoyed by consumers around the world.
01 / An invitation
Diplomats brings together six considered seafood collections and Lifestyle products in one coherent portfolio. Each category has its own character while every real product keeps its individual Product Experience.
Every category answers a different consumer moment while remaining unmistakably Diplomats.

Classics with a place at every table.

A considered expression of seafood.

Real food for real adventures.

Baltic fish. Recipes inspired by the world.

Rich flavour, simply served.

A considered gift with a story to tell.

Good food deserves great company.
Smoked, fried and carefully prepared Baltic favourites shaped by long-standing recipes and practical formats.
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Selected fish, distinctive oils and composed recipes for consumers who look beyond the familiar.
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Ready-to-eat meals created for days outdoors, travel and active routines without leaving flavour behind.
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Fried herring fillets and fried brisling sardines travel through recipes inspired by Japan, Thailand, South Asia, North Africa, the Caucasus and the Mediterranean.
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Smooth fish pâtés and cod liver preparations made for bread, breakfast tables and effortless sharing.
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Assortments and presentation formats that bring together Diplomats products for celebrations and meaningful gestures.
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A concise way into the portfolio, based on how and where the product may be enjoyed.
Species and recipes for consumers who place fish at the centre of the meal.
Selected fish species naturally contain omega-3 fatty acids.
Practical formats for meals, sharing and time outdoors.
Distinct oils, recipes and presentation for considered ranges.
Assortments and formats made for memorable occasions.
Recognisable products with an established place in the category.
The commercial value begins with recognisable products, considered presentation and a practical reason to choose.
Sprats, salmon, trout, tuna and herring give shoppers a clear point of entry.
Ready-to-serve and ready-to-eat formats fit contemporary meal occasions.
Classic, gourmet, active and gifting propositions allow a retailer to build deliberate choice.
Different recipes, weights and presentation formats support varied channels and price positions.
Canned formats support dependable storage and distribution when handled to specification.
Considered packaging helps the product communicate before it is opened.

Product, format and packaging possibilities are assessed against your requirements, production feasibility and the intended retail position.
Tell us which collection, market or product direction is relevant to your business.