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Crafted to Stand Out.
Designed to Sell.

Discover Diplomats seafood and lifestyle products made for distributors and enjoyed by consumers around the world.

01 / An invitation

One Products family. Distinct categories for different moments.

Diplomats brings together six considered seafood collections and Lifestyle products in one coherent portfolio. Each category has its own character while every real product keeps its individual Product Experience.

104
current products preserved
7
major product categories
20+
export countries
Choose a category

Seafood and Lifestyle. One place to begin.

Every category answers a different consumer moment while remaining unmistakably Diplomats.

Smoked sprats served on bread with fresh herbs
01 / Familiar favourites

Everyday Collection

Classics with a place at every table.

Smoked, fried and carefully prepared Baltic favourites shaped by long-standing recipes and practical formats.

Who
For households that value familiar flavour and dependable quality.
Where
Lunches, shared suppers and well-stocked cupboards.
Why it sells
A broad foundation for established canned-seafood ranges.
32

Products in this collection

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Smoked Sprats in Oil 250g Glass Jar
Smoked Sprats

Smoked Sprats in Oil 250g Glass Jar

Fried Sprats in Tomato Sauce 240g Premium
Sprats

Fried Sprats in Tomato Sauce 240g Premium

Fried Sprats in Oil 240g Premium
Sprats

Fried Sprats in Oil 240g Premium

Smoked Sprats in Oil 160g
Smoked Sprats

Smoked Sprats in Oil 160g

Smoked Sprats in Tomato Sauce 175g Glass Jar
Smoked Sprats

Smoked Sprats in Tomato Sauce 175g Glass Jar

Smoked Sprats in Oil 175g Glass Jar
Smoked Sprats

Smoked Sprats in Oil 175g Glass Jar

Smoked Herring Fillets “Smokets” 160g
Herring

Smoked Herring Fillets “Smokets” 160g

Smoked Herring Fillets “Smokets” 160g Transparent
Herring

Smoked Herring Fillets “Smokets” 160g Transparent

Smoked Sprats in Oil 160g Transparent Lid in Box
Smoked Sprats

Smoked Sprats in Oil 160g Transparent Lid in Box

Salmon in Brine 140g
Salmon

Salmon in Brine 140g

Salmon in Brine with Lemon 140g
Salmon

Salmon in Brine with Lemon 140g

Salmon in Tomato Sauce 140g
Salmon

Salmon in Tomato Sauce 140g

Salmon in Teriyaki Sauce 140g
Salmon

Salmon in Teriyaki Sauce 140g

Salmon in Tomato Sauce with Vegetables 140g
Salmon

Salmon in Tomato Sauce with Vegetables 140g

Fried Sprats in Oil with Jalapeño 240g Premium
Sprats

Fried Sprats in Oil with Jalapeño 240g Premium

Smoked Sprats in Tomato Sauce 250g Glass Jar
Smoked Sprats

Smoked Sprats in Tomato Sauce 250g Glass Jar

Smoked Sprats Alphabet 100g
Smoked Sprats

Smoked Sprats Alphabet 100g

Fried Sprats in Tomato Sauce with Jalapeño 240g Premium
Sprats

Fried Sprats in Tomato Sauce with Jalapeño 240g Premium

Fried Sprats in Tomato Sauce with Jalapeno 100g
Sprats

Fried Sprats in Tomato Sauce with Jalapeno 100g

Fried Sprats in Tomato Sauce 100g
Sprats

Fried Sprats in Tomato Sauce 100g

Sprats in Tomato Sauce 100g
Sprats

Sprats in Tomato Sauce 100g

Smoked Sprats in Oil with Lemon 160g Transparent Lid
Smoked Sprats

Smoked Sprats in Oil with Lemon 160g Transparent Lid

Smoked Sprats in Oil 160g Transparent Lid
Smoked Sprats

Smoked Sprats in Oil 160g Transparent Lid

Smoked Sprats in Oil with Lemon 100g
Smoked Sprats

Smoked Sprats in Oil with Lemon 100g

Smoked Sprats in Oil 100g
Smoked Sprats

Smoked Sprats in Oil 100g

Brisling Sardines in Olive Oil 110g
Brisling sardines

Brisling Sardines in Olive Oil 110g

Brisling Sardines in Oil 110g
Brisling sardines

Brisling Sardines in Oil 110g

Brisling Sardines in Olive Oil with Cayenne Pepper 160g Transparent
Brisling sardines

Brisling Sardines in Olive Oil with Cayenne Pepper 160g Transparent

Brisling Sardines in Olive Oil with Mediterranean Spices 160g Transparent
Brisling sardines

Brisling Sardines in Olive Oil with Mediterranean Spices 160g Transparent

Brisling Sardines in Olive Oil with Lemon and Basil 160g Transparent
Brisling sardines

Brisling Sardines in Olive Oil with Lemon and Basil 160g Transparent

Brisling Sardines in Olive Oil 160g Transparent
Brisling sardines

Brisling Sardines in Olive Oil 160g Transparent

Engure Smoked Sprats in Oil 100g
Smoked Sprats

Engure Smoked Sprats in Oil 100g

A refined seafood course served on a dark table
02 / Refined ingredients

Gourmet Collection

A considered expression of seafood.

Selected fish, distinctive oils and composed recipes for consumers who look beyond the familiar.

Who
For curious consumers and premium retail environments.
Where
Elegant starters, tasting tables and thoughtful gifts.
Why it sells
Distinctive recipes and presentation support a considered premium offer.
28

Products in this collection

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Smoked Sprats in Olive Oil with Dill 175g Glass Jar Diplomats Gourmet
Smoked Sprats

Smoked Sprats in Olive Oil with Dill 175g Glass Jar Diplomats Gourmet

Smoked Sprats in Olive Oil with Rosemary 175g Glass Jar Diplomats Gourmet
Smoked Sprats

Smoked Sprats in Olive Oil with Rosemary 175g Glass Jar Diplomats Gourmet

Smoked Sprats in Avocado Oil 175g Glass Jar Diplomats Gourmet
Smoked Sprats

Smoked Sprats in Avocado Oil 175g Glass Jar Diplomats Gourmet

Smoked Sprats in Pistachio Oil 175g Glass Jar Diplomats Gourmet
Smoked Sprats

Smoked Sprats in Pistachio Oil 175g Glass Jar Diplomats Gourmet

Smoked Sprats in Grape Seed Oil 175g Glass Jar Diplomats Gourmet
Smoked Sprats

Smoked Sprats in Grape Seed Oil 175g Glass Jar Diplomats Gourmet

Trout Fillet in Extra Virgin Olive Oil with Mediterranean Spices 100g Diplomats Gourmet
Trout

Trout Fillet in Extra Virgin Olive Oil with Mediterranean Spices 100g Diplomats Gourmet

Trout Fillet in Extra Virgin Olive Oil with Rosemary 100g Diplomats Gourmet
Trout

Trout Fillet in Extra Virgin Olive Oil with Rosemary 100g Diplomats Gourmet

Trout Fillet in Extra Virgin Olive Oil with Lemon 100g Diplomats Gourmet
Trout

Trout Fillet in Extra Virgin Olive Oil with Lemon 100g Diplomats Gourmet

Trout Fillet in Extra Virgin Olive Oil with Dill 100g Diplomats Gourmet
Trout

Trout Fillet in Extra Virgin Olive Oil with Dill 100g Diplomats Gourmet

Trout Fillet in Extra Virgin Olive Oil with Chili 100g Diplomats Gourmet
Trout

Trout Fillet in Extra Virgin Olive Oil with Chili 100g Diplomats Gourmet

Trout Fillet in Pistachio Oil 100g Diplomats Gourmet
Trout

Trout Fillet in Pistachio Oil 100g Diplomats Gourmet

Trout Fillet in Grape Seed Oil 100g Diplomats Gourmet
Trout

Trout Fillet in Grape Seed Oil 100g Diplomats Gourmet

Trout Fillet in Brine 100g Diplomats Gourmet
Trout

Trout Fillet in Brine 100g Diplomats Gourmet

Trout Fillet in Avocado Oil 100g Diplomats Gourmet
Trout

Trout Fillet in Avocado Oil 100g Diplomats Gourmet

Trout Fillet in Extra Virgin Olive Oil 100g Diplomats Gourmet
Trout

Trout Fillet in Extra Virgin Olive Oil 100g Diplomats Gourmet

Smoked Sprats with Bay Leaf in Unrefined Sunflower and Extra Virgin Olive oil 160g
Gourmet Sprats

Smoked Sprats with Bay Leaf in Unrefined Sunflower and Extra Virgin Olive oil 160g

Smoked Sprats in Unrefined Sunflower and Extra Virgin Olive oil 160g
Gourmet Sprats

Smoked Sprats in Unrefined Sunflower and Extra Virgin Olive oil 160g

Smoked Sprats with Slice of Lemon in Unrefined Sunflower and Extra Virgin Olive oil 160g
Gourmet Sprats

Smoked Sprats with Slice of Lemon in Unrefined Sunflower and Extra Virgin Olive oil 160g

Gourmet Smoked Sprats in Avocado Oil 120g
Gourmet Sprats

Gourmet Smoked Sprats in Avocado Oil 120g

Gourmet Smoked Sprats in Pistachio Oil 120g
Gourmet Sprats

Gourmet Smoked Sprats in Pistachio Oil 120g

Gourmet Smoked Sprats in Grape Seed Oil 120g
Gourmet Sprats

Gourmet Smoked Sprats in Grape Seed Oil 120g

Smoked Sprats in Extra Virgin Olive Oil with Rosemary 120g Diplomats Gourmet
Gourmet Sprats

Smoked Sprats in Extra Virgin Olive Oil with Rosemary 120g Diplomats Gourmet

Smoked Sprats in Extra Virgin Olive Oil with Dill 120g Diplomats Gourmet
Gourmet Sprats

Smoked Sprats in Extra Virgin Olive Oil with Dill 120g Diplomats Gourmet

White Tuna in Olive Oil BONITO DEL NORTE 111g
Gourmet Tuna

White Tuna in Olive Oil BONITO DEL NORTE 111g

White Tuna in Olive Oil VENTRESCA BONITO DEL NORTE 111g
Gourmet Tuna

White Tuna in Olive Oil VENTRESCA BONITO DEL NORTE 111g

Smoked Trout in Oil 100g
Gourmet Smoked Delicacies

Smoked Trout in Oil 100g

Smoked Sprats in Pistachio Oil 100g
Gourmet Smoked Delicacies

Smoked Sprats in Pistachio Oil 100g

Smoked Herring with Pink Peppers 100g
Gourmet Smoked Delicacies

Smoked Herring with Pink Peppers 100g

A quiet campsite in a Nordic forest
03 / Diplomats Active

Adventure Collection

Real food for real adventures.

Ready-to-eat meals created for days outdoors, travel and active routines without leaving flavour behind.

Who
For people who spend their time moving, travelling and exploring.
Where
Camping, hiking, road trips and a practical meal between destinations.
Why it sells
A clear lifestyle proposition in a convenient, ready-to-eat format.
5

Products in this collection

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Baltic Meal Buckwheat with Salmon 150g
Salmon

Baltic Meal Buckwheat with Salmon 150g

Korean Meal Carrot with Salmon 150g
Salmon

Korean Meal Carrot with Salmon 150g

Mexican Meal Rice with Salmon 150g
Salmon

Mexican Meal Rice with Salmon 150g

Indian Meal Rice with Salmon 150g
Salmon

Indian Meal Rice with Salmon 150g

Italian Meal Grubotto with Salmon 150g
Salmon

Italian Meal Grubotto with Salmon 150g

Fried brisling sardines served with vegetables and a baked potato
04 / Flavours without borders

World Flavours Collection

Baltic fish. Recipes inspired by the world.

Fried herring fillets and fried brisling sardines travel through recipes inspired by Japan, Thailand, South Asia, North Africa, the Caucasus and the Mediterranean.

Who
For curious consumers who want recognisable fish with a distinctive flavour direction.
Where
Quick lunches, tasting tables, informal dinners and an easy way to discover something new.
Why it sells
A coherent flavour-led range creates clear shelf navigation while preserving two accessible everyday fish formats.
21

Products in this collection

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Diplomats fish pâtés served with bread and fresh ingredients
05 / Ready to share

Pâtés & Spreads

Rich flavour, simply served.

Smooth fish pâtés and cod liver preparations made for bread, breakfast tables and effortless sharing.

Who
For consumers who value convenience without a complicated serving ritual.
Where
Breakfast, appetisers, picnics and informal gatherings.
Why it sells
Accessible formats and varied flavour directions widen the serving occasion.
6

Products in this collection

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Sprats Pate Classic 160g
Pates

Sprats Pate Classic 160g

Sprats Pate Classic 100g
Pates

Sprats Pate Classic 100g

Fish Pate Chilli 100g
Pates

Fish Pate Chilli 100g

Fish Pate Red Chermoula 100g
Pates

Fish Pate Red Chermoula 100g

Cod Liver Pate 125g
Cod

Cod Liver Pate 125g

Smoked Cod Liver in Own Oil 120g
Cod

Smoked Cod Liver in Own Oil 120g

Diplomats smoked sprat gift presentation on a dark table
06 / Memorable occasions

Gift & Seasonal Collection

A considered gift with a story to tell.

Assortments and presentation formats that bring together Diplomats products for celebrations and meaningful gestures.

Who
For hosts, gift-givers and seasonal retail programmes.
Where
Christmas, celebrations, corporate gifts and shared tables.
Why it sells
A recognisable gifting proposition extends the portfolio beyond everyday purchase.
12

Products in this collection

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Engure Smoked Sprats Story Collection 10 × 100g — English Edition
Gift Sets

Engure Smoked Sprats Story Collection 10 × 100g — English Edition

Assorted Fish Pates 4 × 100g
Gift Sets

Assorted Fish Pates 4 × 100g

Assortment of Canned Salmon Gift Box 5 × 140g
Gift Sets

Assortment of Canned Salmon Gift Box 5 × 140g

Assortment of Diplomats Gourmet Trout Fillets Gift Box 10 × 100g
Gift Sets

Assortment of Diplomats Gourmet Trout Fillets Gift Box 10 × 100g

Engure Smoked Sprats Story Collection 10 × 100g — Latvian Edition
Gift Sets

Engure Smoked Sprats Story Collection 10 × 100g — Latvian Edition

Historical Heritage Gift Box 3 × 160g
Gift Sets

Historical Heritage Gift Box 3 × 160g

Assortment of Fried Brisling Sardines Gift Box 10 × 100g
Fried Brisling Sardines

Assortment of Fried Brisling Sardines Gift Box 10 × 100g

Diplomats Gourmet Assorted Smoked Sprats 5 × 120g
Gift Sets

Diplomats Gourmet Assorted Smoked Sprats 5 × 120g

Assortment of Fried Herring Fillets Gift Box 10 × 140g
Gift Sets

Assortment of Fried Herring Fillets Gift Box 10 × 140g

Diplomats Smoked Sprats in Oil Set 3 × 100g
Smoked Sprats

Diplomats Smoked Sprats in Oil Set 3 × 100g

Diplomats Gourmet Assorted Smoked Sprats 4 × 175g
Gourmet Sprats

Diplomats Gourmet Assorted Smoked Sprats 4 × 175g

Diplomats Smoked Selection 3 × 100g
Gourmet Smoked Delicacies

Diplomats Smoked Selection 3 × 100g

Explore by benefit

Find the role before choosing the recipe.

A concise way into the portfolio, based on how and where the product may be enjoyed.

01

Protein-led choices

Species and recipes for consumers who place fish at the centre of the meal.

02

Naturally occurring omega-3

Selected fish species naturally contain omega-3 fatty acids.

03

Ready to serve

Practical formats for meals, sharing and time outdoors.

04

Premium selection

Distinct oils, recipes and presentation for considered ranges.

05

Gifting

Assortments and formats made for memorable occasions.

06

Classic recipes

Recognisable products with an established place in the category.

Why they earn a place

A portfolio built around clear consumer occasions.

The commercial value begins with recognisable products, considered presentation and a practical reason to choose.

01

Recognisable species

Sprats, salmon, trout, tuna and herring give shoppers a clear point of entry.

02

Useful convenience

Ready-to-serve and ready-to-eat formats fit contemporary meal occasions.

03

Range architecture

Classic, gourmet, active and gifting propositions allow a retailer to build deliberate choice.

04

Shelf-ready formats

Different recipes, weights and presentation formats support varied channels and price positions.

05

Long shelf life

Canned formats support dependable storage and distribution when handled to specification.

06

Premium presentation

Considered packaging helps the product communicate before it is opened.

Diplomats seafood production facility in Engure
Quality & production

Confidence, made operational.

Documented systems, experienced people and production in Engure support every collection.

FDARegistered
IFSCertified
MSCCertified products
HACCPFood-safety system
EngureEuropean manufacturing
LaboratoryQuality control
Diplomats production line in Engure
Private label solutions

Your market. A considered manufacturing partnership.

Product, format and packaging possibilities are assessed against your requirements, production feasibility and the intended retail position.

  • Flexible production assessment
  • Packaging and format guidance
  • Product development
  • Retail and export experience
Explore private label
Download centre

The practical material behind the portfolio.

Product catalogue

Current range and formats

Open

Technical specifications

Request the relevant product files

Open

Product photography

Approved imagery for partners

Open

Brand assets

Diplomats identity materials

Open

Marketing materials

Available support for your market

Open
A considered next step

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