01Is this a franchise?
+
It is a structured Diplomats retail partnership and store-licence model. “Franchise” is a useful search term, but the final legal and commercial structure is defined in the relevant agreement.
02Which store formats are available?
+
The approved formats are Diplomats Store, Diplomats Compact Store and Diplomats Shop-in-Shop. The right format depends on the market, location, available space and partner capability.
03What is included in the store licence and launch fee?
+
It may include approved store-licence rights, brand and format onboarding, concept adaptation, launch preparation and defined support. Exact inclusions are confirmed for each project and contract.
04How much does a Diplomats store cost?
+
The store licence and launch fee starts from the published indicative amount; furniture and all site-specific costs are quoted separately. Total investment commonly begins from the published guidance, but depends on premises, construction, market and format.
05Do you charge an ongoing turnover royalty?
+
The standard model does not include an ongoing percentage royalty on store turnover. Other agreed fees, product purchases, services or licences remain separate.
06Can I receive territorial exclusivity?
+
For international markets, official mono-brand store-development exclusivity may be considered for a defined territory and period. It depends on an approved development plan, opening obligations, purchasing KPIs and continued performance.
07Is exclusivity available in Latvia?
+
No. Latvia is the Diplomats home market and remains under direct strategic management by SIA Unda. Individual location partnerships may be considered, but national or territorial exclusivity is not available.
08Does store exclusivity include distribution rights?
+
No. Store-development exclusivity does not include product distribution, wholesale, private label, supermarkets, food service or other channels unless a separate written agreement expressly grants them.
09How is the initial exclusivity fee determined?
+
The internal commercial model uses a base fee and a population component for the defined territory. The page does not provide a public calculator; an exact proposal follows market and territory review.
10Is e-commerce included?
+
No. Official direct-to-consumer e-commerce rights require a separate paid licence, agreement, technical setup and performance obligations. The platform, brand and domain remain under SIA Unda control.
11What happens if exclusivity performance is not met?
+
The agreement may provide for a corrective period, loss of exclusivity, conversion to a non-exclusive store licence or termination. The exact process is contract-specific.
12How quickly can a store open?
+
Where exclusivity is granted, the first store is normally expected to open within approximately three to six months. Actual timing depends on premises, permits, renovation, furniture, logistics and approvals.
13Can I sell other brands?
+
Unrelated third-party products are not permitted by default. Coffee may form part of the experience, while selected local products require prior written approval.